Dialog Telekom, a telecommunication company in Sri Lanka, together with Farmer Intelligence Services [Govi Gnana Seva (GGS)] has launched a service to deliver spot and forward agricultural commodity price information via mobile phones.
Dialog tradenet is a project initiated by the Dialog’s ICT4D team to go beyond the conventional entertainment focused Value Added Services and make a meaningful relevance of ICT to the all the segments of the society, especially to the Bottom of the Pyramid (BoP). So everyone will be able to reap the dividends of ICT for their own socio-economic development.
Initially this will provide agri-produce price information from three Dedicated Economic Centres in Sri Lanka (Dambulla, Meegoda and Narahenpita). The scope of tradenet will be gradually expanded to industrial and service sectors also. GGS, as an organisation with the expertise on agriculture markets has joined with a technology expert, Dialog to make this initiative a success, by making it a win-win-win solution for all including the poor farmers.
Among many other unique features, the usage of multiple channels/technologies to reach the end-users has made the system Affordable, Available and Accessible to the all the levels of the society including the BoP.
Mobile phone: Call Centre, SMS
Moving farmers from subsistence agriculture to some level of agri-business will help them to come out of poverty. But for those poor farmers to actively participate in agri-business we have to create efficient agricultural markets with minimum information asymmetry.